Content Marketing Manager

Company

Coast is a no code platform focused on the deskless workforce. We offer Android, iOS, and web apps to serve teams that are on the go. Our product blends chat and customizable workflows to enable teams to communicate and get work done more effectively.

Coast supports a wide range of daily operational needs and we serve a very wide range of organizations. Our primary focus right now is providing solutions for critical maintenance needs.

Check out some of our product demos to see Coast in action!

Role

We are looking for a highly talented and passionate content marketing specialist to join our team at Coast. You will play an integral role in bringing traffic and new customers into our funnel via engaging, awesome long and short-form content.

The ideal candidate is detail-oriented, committed to producing high-quality deliverables (even when deadlines are tight), thrives in a dynamic startup environment, lets nothing fall through the cracks, and has a firm grasp on content and copy best practices.

What you’ll do

• Write, edit, and optimize new and existing content for the Coast blog to attract our target audience at the top of the funnel.
• Conduct research and analysis to identify content gaps, opportunities, and trends.
• Help create and maintain internal documentation covering content standards, guidelines, and procedures.
• Manage a team of freelance writers, giving comprehensive feedback and staying on top of deadlines.
• Translate data and insights into straightforward, persuasive stories that resonate with current and prospective customers
• Ensure the blog site is providing an optimal experience for visitors by implementing fixes yourself, coordinating with our external developer partners, and suggesting opportunities to improve the user experience and conversion rates.
• Measure our content performance and use those insights to prioritize workload and inform strategic decision-making.

Here is what we’re looking for in a candidate:

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• 1+ year of content writing experience; owning ideation, writing, editing, and publishing.
• Must be comfortable with SEO best practices; familiar with tools like SEMrush, Ahrefs, Google Search Console, and others to support independent SEO research and content development.
• Creative storyteller: can turn any subject into a compelling piece of long-form content that captures the reader’s interest and inspires action.
• Takes initiative: can take an assignment and run with it, involving relevant stakeholders and owning the initiative from beginning to end, with some oversight from a manager.
• Editorially rigorous: pays close attention to detail, highly proficient in grammar and syntax, and strives to publish the highest quality content every time.
• Marketing-oriented: knows how to develop content for different stages of the funnel to attract visitors, inspire consideration, drive conversion, and build brand affinity.
• Data-driven: looking to better understand our content performance and find opportunities to improve.
• Process-oriented: can help solidify content marketing processes and create new ones to improve team workflow.

Coast is actively seeking to diversify the team and you can learn more about us here. Women, minorities, and individuals with disabilities are encouraged to apply. We recognize that not only does a range of experiences and backgrounds help make this team strong, it also helps us empathize and build better products for our diverse customer base. We are an equal opportunity employer and strive to create a joyful and supportive place to work.

We are NOT able to support work visas at this time.

What we can offer you

Team: We are a tight knit and very strong core team of thirteen people. We are a highly customer focused, honest, skilled, direct, solution oriented, creative, ambitious, and fun crew. Previously we’ve worked at big companies like Adobe, Amazon, Meta, and Microsoft and at both early and late stage for startups like about.me, HotelTonight, Upkeep, Latch, and Fitbit. We solve tough customer problems together and continually help one another level up.

Compensation: Competitive base salary ($60k – $80k), equity, health insurance (medical, dental, vision), and a 401k plan with employer matching

Product: The market we are going after is massive and way underserved. Our customers love the product and use it for hours every day. What you will be building will directly impact their everyday life. We use Coast as our central nervous system just like our customers!